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Tuesday 13 April 2010

Lib dems Defend 'OK-Style' Leaflet

Senior Shepway Lib Dem Tim Prater has defended Lib Dem promotional material ‘Kent View’.

Containing promotional material about candidate Lynne Beaumont, 'Kent View' edition 2 is currently being delivered to Shepway residents and is appearing in cafes around Folkestone.

A ‘lighthearted’ letter posted on the Hawkinge Gazette website criticises the leaflet for ‘duping’ readers into believing it has been independently produced and asks ‘why can’t these Lib Dems be upfront and put ‘Shepway Lib Dems’ on the front page?’

Printed in the style of a glossy magazine, the Lib Dem logo and contact details are given at the foot of the last page. The editor is Season Prater, wife of Cllr Prater, although her membership of the Lib Dems is not given.

When tackled on the issue Cllr Prater defended the leaflet, stating; ‘The idea of magazines / newspapers has been used by all parties and is intended to present information about candidates, people and policies in a way that they will read, engage with, and feel comfortable with'.

Giving several examples of Conservative parties which do the same (though none from the Shepway Conservatives), Cllr Prater stated ‘in each case, I'm not in any way saying they were wrong to do so.

‘They are trying to get a message across, and not put off those people who might not open a "Labour" or "Conservative" branded leaflet immediately. I have no problem with that.’

This is not the first time the parties have clashed over promotional material. Recently accusations were thrown by both sides over materials produced for a by-election in Hythe.

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